I want to open up a restaurant and call it "Edible." That way people will know what they are getting when they come to it. Besides, how many times have you been talking to someone about what they want to eat and they reply, "I don't care, something edible." Well, then you would know exactly where to take them.
I might even open it up in the lobby of my hotel, "The Woods," so I can do a combined ad campaign. "Come to The Woods and get some Edible food."
