Just for Chest

While talking to my friend JR today, I realized that there is an untapped niche in the men's care market. You've probably heard of Just for Men, which is hair dye specifically designed for men. To be honest, I'm not sure what makes it specifically designed for men. Is men's hair different from a woman's? Do we really need separate hair dyes? Or is it a marketing gimmick? Anyway, I digress. Whatever the reason, we have the product line. So, back on point, we have the hair dye, and then the company released Just for Men: Beard (now since expanded into Just for Men: Mustache & Beard for all of those non-Amish users of the product), which is essentially the same exact product, but it also comes with a little comb so you can be more targeted with your dying. But why stop there?!

Why not Just for Men: Chest? Or Just for Men: Pubes? It would be the exact same formula as Just for Men, but marketed in different boxes, so men think they need to buy them all. It's genius! The marketing campaign could center around a man's dating life. Start with the head and face, and as your dating life progresses, you move down your body, dying as you go. I mean you can't have a woman realizing that you're fake all over when she sees silver in your chest hair or pubes, but your hair and beard were black! I'm telling you, untapped market. This is a sure-fire winner.

Which leads to the question of whether you should take it all the way down and do Just for Men: Legs. The answer is emphatically, "No!" Why, you might ask? Because the target demographic for this product, men 40+ years old, have already, for some completely inexplicable reason, started losing patches of their leg hair anyway. So, there's not enough there to dye or worry about. Besides, who is really focusing on legs when you get to that intimate moment?