Mega Roll

I was sent to the store today to buy toilet paper. I really don’t understand all of this mega roll crap. Every brand is touting that there rolls are bigger than their competitor’s, and that each roll is equal to four normal rolls. If every roll now is a mega roll, then isn’t that a normal roll? If you can’t find a “normal” roll, then why do they keep referring to it by comparison?! And what was the point of increasing the size of the roll of toilet paper to the point that it no longer fits on the dispenser? If it can’t turn because it’s mushed up against the wall, then it’s useless. This is especially perplexing when you have an emergency and desperately need a few sheets of paper only to have it rip off a single sheet at a time.